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Standard Operating Procedures Fresh
SOPs are procedures, not reference docs. Each one walks you through a specific task from start to finish — what to call, what to check, what to store.
Available SOPs
| SOP | What It Covers |
|---|---|
| Setup & Authentication | Create account, get credentials, test connection, set env vars |
| SERP Rank Tracking | Post keyword tasks, poll for results, parse positions, store history |
| Keyword Research Pipeline | Search volume, keyword suggestions, related terms, filtering |
| Backlink Audit | Domain backlink analysis, referring domains, toxic links, anchor text |
| On-Page SEO Audit | Crawl tasks, broken links, missing titles, slow pages, priority fixes |
| Local SEO Data Collection | Local pack data, GMB reviews, local finder, combining sources |
How to Use These SOPs
Each SOP is self-contained. You can run them independently or chain them together. The Workflows section shows how to combine multiple SOPs into automated pipelines.
Prerequisites
Before running any SOP, complete Setup & Authentication. All other SOPs assume:
- You have a DataForSEO account with API credentials
DATAFORSEO_LOGINandDATAFORSEO_PASSWORDare set in your environment- You have Python 3.8+ or curl available
Cost Awareness
DataForSEO charges per task. Live endpoints cost more than task-based endpoints. Each SOP notes the recommended endpoint type and approximate cost tier. Always use task-based endpoints for bulk work.