Google Local Finder SERP Fresh

Google Local Finder is the expanded view of local business results that appears when a user clicks "More places" from the local 3-pack in Google Search. Unlike Google Maps (which shows a map-based search), Local Finder is embedded within the main Google search interface and delivers a paginated list of local businesses ranked for the keyword.

How Local Finder Differs from Google Maps

Feature	Google Local Finder	Google Maps
Entry point	"More places" from local 3-pack	google.com/maps or Maps app
Search basis	Organic Google Search context	"Search this area" on the map
Device support	Desktop + Mobile	Desktop + Mobile
Result depth	Paginated (fewer per page)	Up to 100 per call
Best use case	Rank tracking in local organic search	Local business discovery / competitive analysis

Use Local Finder when you want to track rankings as they appear to users browsing the local pack within Google Search. Use Maps for map-based local search rankings.

Endpoint Summary

Method	Endpoint
Live Advanced	POST /v3/serp/google/local_finder/live/advanced
Live HTML	POST /v3/serp/google/local_finder/live/html
Standard Task POST	POST /v3/serp/google/local_finder/task_post
Standard Task GET Advanced	GET /v3/serp/google/local_finder/task_get/advanced/{id}
Standard Task GET HTML	GET /v3/serp/google/local_finder/task_get/html/{id}
Tasks Ready	GET /v3/serp/google/local_finder/tasks_ready

Device Support

Device	Available OS
Desktop	Windows, macOS
Mobile	Android, iOS

Parameters

Required

Field	Type	Description
keyword	string	Search query. Max 700 characters.
location_code	integer	Location code. Required if location_name not set. Example: 2840
language_code	string	Language code. Required if language_name not set. Example: en

Optional

Field	Type	Default	Description
depth	integer	—	Number of results per page. Billing varies by depth.
device	string	desktop	desktop or mobile
os	string	windows / android	OS for the device
priority	integer	1	1 = normal, 2 = high
tag	string	—	Custom task identifier (max 255 chars)
postback_url	string	—	Receive results via POST when complete
pingback_url	string	—	Notify this URL on task completion
location_name	string	—	Full location name (alternative to location_code)
language_name	string	—	Full language name (alternative to language_code)

Example Request

curl

login="your_login"
password="your_password"
cred="$(printf ${login}:${password} | base64)"

curl --location --request POST \
  "https://api.dataforseo.com/v3/serp/google/local_finder/live/advanced" \
  --header "Authorization: Basic ${cred}" \
  --header "Content-Type: application/json" \
  --data '[{
    "keyword": "emergency plumber",
    "location_code": 1023191,
    "language_code": "en",
    "device": "desktop"
  }]'

Python

import requests
from requests.auth import HTTPBasicAuth

login = "your_login"
password = "your_password"

url = "https://api.dataforseo.com/v3/serp/google/local_finder/live/advanced"
payload = [{
    "keyword": "emergency plumber",
    "location_code": 1023191,
    "language_code": "en",
    "device": "desktop"
}]

response = requests.post(
    url,
    auth=HTTPBasicAuth(login, password),
    json=payload
)
result = response.json()

for task in result.get("tasks", []):
    for res in task.get("result", []):
        for item in res.get("items", []):
            print(
                item.get("rank_absolute"),
                item.get("title"),
                item.get("address"),
                item.get("rating", {}).get("value")
            )

Key Response Fields

Field	Type	Description
type	string	Item type (local_finder_element)
rank_group	integer	Position within the Local Finder listing
rank_absolute	integer	Absolute position across all results
title	string	Business name
address	string	Full formatted address
phone	string	Phone number
url	string	Business website
rating.value	float	Average star rating
rating.votes_count	integer	Number of ratings
reviews_count	integer	Total review count
category	string	Business category
is_claimed	boolean	Whether listing is owner-verified
check_url	string	URL to verify results in browser

Cost Structure

Standard method pricing:

• Normal priority — base price
• High priority — additional charge

Depth above the default value increases cost proportionally. Check the DataForSEO pricing page for current rates.